Leading with passion,
solving with tech

Partner with a seasoned product leader in B2B SaaS and data products, with experience in Europe, North America, and Southeast Asia

alba ortiz headshot
alba ortiz headshot

Alba, a trusted partner to boost your business

worms eye view of buildings
worms eye view of buildings
  • Spearheaded the refinement and growth of a mass appraisal solution that leverages an Automated Valuation Model (AVM), optimizing valuers’ property valuation by 62% and doubling QoQ revenues

  • Led a cross-departmental initiative to enrich marketplace listing’s data quality, leveraging a Large Language Model (LLM) to enrich data intelligence products

woman in white shirt writing on white paper
woman in white shirt writing on white paper
Augmented products and processes with AI
  • Led the migration and enhancement of a legacy SaaS product with 100+ enterprise clients, including the strategic deprecation of low ROI features to save costs

Migrated legacy platforms
person writing on white board
person writing on white board
Aligned outcome-oriented roadmaps
  • Delivered forward-looking product roadmaps with a 6-month to 1-year vision and maintaining a close alignment with business strategy and market demands. Carefully prioritized initiatives by using OKRs and RICE framework

view of two persons hands
view of two persons hands
Prioritized a customer-centric approach
  • Interviewed clients and prospects, measured customer satisfaction and Net Promoter Score (NPS)

  • Transformed pain points into tangible impact to users' lives

  • Introduced “Positioning Documents”, 1-pager that helped standardize and facilitate the company’s understanding of the business value of projects and how they serve the clients needs

How she has helped others

clear glass pendant lamp turned off
clear glass pendant lamp turned off
Transformed ideas into new products
  • Led the launch of a pilot SaaS product for a market-leader bank, awarded "Q2 2022 Impact Champion" by PropertyGuru's leadership team

  • Led from concept to market the launch of multiple features, including an Angular user interface in iOS mobile app that increased user retention and serviced hundreds of aircraft pilots and technicians

three people sitting in front of table laughing together
three people sitting in front of table laughing together
Strengthened the team and led by example
  • Interviewed and onboarded dozens of Product, Design, Engineering and Data Science candidates

  • Mentored Product Analyst in minimizing scope creep, refining user stories, and resolving stakeholder conflicts, improving project focus and efficiency

person holding purple and pink box
person holding purple and pink box
Led product development following Scrum and Agile practices
  • Planned and prioritized biweekly sprints with on-site and remote Engineering teams, with on-time weekly releases

  • Contributed to 63% reduction of release bugs in 2 years by writing, grooming, and accepting user stories with problem-oriented acceptance criteria and user testing guidance (UAT)

turned on black and grey laptop computer
turned on black and grey laptop computer
Facilitated data-driven decisions
  • Identified and monitored Key Performance Indicators to measure the success of products/projects

  • Queried databases to respond to internal stakeholder inquiries and troubleshoot data quality issues

  • Prioritized product initiatives with the RICE framework

"Alba is all about collaboration. As a result, she'll want to get involved right from the very preliminary discussion to ensure the product fits its intended use. She's also not adverse to challenging norms and pushing boundaries in pursuit of solutions. Overall, a great Product partner to have on the commercial side of the business that really broke down those traditional tensions between commercial and product"

- General Manager and Startup Founder

Testimonials

"She is an excellent collaborator and genuinely cares about the customer experience"

- Product Designer

"Alba is a quick learner. Her ability to understand the operation team’s requirements and translate them with the development team to ensure that, all requirements are implemented makes her one of the best product owners. The attention to detail during the documentation is Alba’s key strength."

- Senior Director

white wooden table near brown chair

Get in touch